When a link is shared on LinkedIn, they analyze the HTML content to figure out what image they show in the preview. If an image can’t be found, you end up with a random one from your site, or an ugly default 🤮

It’s easy adding these properties to make your posts beautiful. According to this Stack Overflow Post, many social media sites use the Open Graph Protocol to search metadata and determine things like what image should be shown in the preview.

To kick the tires on your site, copy/paste a URL to one of your pages into the LinkedIn Post Inspector or the Facebook Post Inspector. At first nothing picked up from my site, but after implementing this issue, it’s looking a LOT better! I can now choose what image shows up in the preview when posting to LinkedIn!

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About John Solly

I am a Senior Software Engineer with a focus on geospatial applications, based in the Columbus, OH metropolitan area. This blog is where I delve into the intricacies of GIS (Geographic Information Systems), offering deep dives into different components of the geospatial technology stack. For those who share a passion for GIS and its applications, you've found a spot to explore and learn.

Interested in collaborating or learning more about my work? Take a look at my portfolio for a showcase of my projects and expertise.


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