Content creation is tricky because even if you write high-quality posts, they’re utter trash if you're just re-inventing the wheel. Your best course of action is to produce things you are uniquely fit to create; Offer value that many find valuable and can’t discover anywhere else.
We live in a time-scarce world. Whenever we do something, we choose not to do a myriad of other things. The most significant item on your agenda should be the most important task. See this article on the Eisenhower Matrix to learn more.
The flowchart flows from the top to bottom. If you answer 'No' to any of the questions, write something else!
Hope that's helpful. Comment below to let me know if I should add or change the chart!